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Hi, I’m Jemish - Founder of Caratify

I'm glad you're here.

I’ve spent the last 10+ years inside the global diamond and jewelry industry  learning not just how diamonds are priced and graded, but how the entire industry works behind the scenes.

I trained at the Gemological Institute of America (GIA) and built hands-on experience in India, Hong Kong, and China, Sourcing fancy color diamonds, managing trades, and running my own jewelry business. I’ve worked with manufacturers, wholesalers, retailers, and private buyers.

Then the pandemic hit.

With global travel restricted and supply chains paused, I moved to Canada and decided to take everything I knew every contact, every insight, every lesson and build a new kind of diamond service. One based on honesty, education, and real value.

That’s how Caratify was born.

Portrait of Jemish Chovatiya, GIA-certified diamond consultant and founder of Caratify, specializing in custom engagement rin
Minimalist beige and white jewelry catalogue design featuring bespoke engagement rings, diamond earrings, and handcrafted pie

What Makes Caratify Different?

  • No inventory to push. I don’t sell from a shelf, I source based on your budget and needs.

  • GIA-backed guidance. Every recommendation is grounded in facts, not fluff.

  • Global network access. I tap into trusted suppliers across the world not just local markups.

  • Full transparency. You’ll always understand what you’re getting, and why it costs what it costs.

What to Expect When Working With Me?

  • You’ll likely rethink everything you thought you knew about diamonds

  • I’ll help you compare real options — not overwhelm you with jargon

  • You’ll never be pushed or rushed — just informed and respected

  • You’ll get a custom, certified, beautifully crafted piece  without overpaying

Any Questions?

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Your Diamond Guide

Call Me : +1 647 446 6995

Message Me : Send Message

Portrait of Jemish Chovatiya, GIA-certified diamond expert and founder of Caratify.

© 2025 By Caratify. All Rights Reserved

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