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Tired Of Overpaying For Diamond Jewelry?
Want Honest Value Instead?
I've helped clients design high-quality custom rings for 30–50% less than major retailers without cutting corners on quality.
When we work together, I guarantee you’ll get expert guidance, honest pricing, and a custom piece that’s worth every dollar.
No overpriced markup. No retail games. Just beautiful jewelry made with integrity.
Hi, My Name Is Jemish.
Helping You Get The Diamond You Deserve, Not the One They Sell You
I’ve spent the last 10+ years in the diamond industry from the trading floors of Hong Kong to the manufacturers of Mumbai & Surat, and now, helping clients across Canada.
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I’ve helped clients save $2,000–$7,000 on engagement rings compared to major retailers.
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I’ve worked with over 100+ custom pieces, each one delivering better quality at a better price.
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I source directly from global suppliers, cutting out all the middlemen.
What I offer is custom-made, GIA-backed, and fairly priced. No retail tricks. No pressure.
If you are thinking of buying a diamond jewelry? Talk to me first.
You’ll get clarity, confidence—and more diamond for your dollar.
Jemish Chovatiya | Graduate Diamond - GIA
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Custom Engagement Rings
100% custom-made to your taste and budget. We help you maximize value—pay less, get more.
From elegant earrings to meaningful gifts—each piece crafted with intention, not inflated prices.
Bespoke Fine Jewelry
Diamond Sourcing
You’ll never overpay again. We source directly through trusted manufacturer across India, Hong Kong, and beyond. (No commission from traders)
We teach you how to evaluate diamonds like an expert—so you know exactly what you're getting and what it’s worth.
Diamond Education & Appraisals
Let’s Talk About Your Design, Budget & Vision
In my experience, the smartest first move is a quick, honest conversation. That’s why I offer a FREE Consultation Call.
Whether you want to design a ring, source a diamond, or just need a second opinion before you buy, this short Zoom or phone call will help you:
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Understand what quality you should be getting for your budget
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Avoid overpriced or low-quality diamonds
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Start the process of creating something truly personal
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What if I don’t know anything about diamonds?Perfect. That’s exactly who I built Caratify for. I’ll walk you through the basics, show you what matters (and what doesn’t), and help you make a confident decision without the pressure.
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I’ve been to jewelry stores and got confused or upsold. What makes you different?I’m not a retailer. I’m a diamond consultant. I don’t push inventory or markups. I help you understand what your money can actually get you—so you can spend smarter, not more.
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My budget isn’t huge. Can I still work with you?Absolutely. Most of my clients don’t have unlimited budgets. I specialize in helping people maximize value so whether you’re spending $2,000 or $20,000, you’ll get more than you thought possible.
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I’ve already looked at diamonds and stores. Isn’t it too late to change now?Not at all. Even if you’ve started shopping, I can review what you’re being shown, compare it to better options, and likely help you get better quality for the same or less.
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I saw a cheaper ring online. Why not just buy that?Cheap doesn’t always mean value. A lower price can mean a low-quality stone, poor cut, or no certification. I’ll help you compare apples to apples—and show you what’s really worth buying.
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How do I know you’re not just another smooth talker?Because I don’t need to sell you anything. I don’t carry inventory. I offer consultation-first service, backed by 10+ years of sourcing, pricing, and trading diamonds across India, Hong Kong, and Canada. My goal is to protect your money, not take it.
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What if I’m just exploring right now?That’s fine! Book a free consultation call. Ask me anything. Whether you buy now or in 6 months, you’ll leave the call smarter, more confident, and fully in control.
What Customer Says About Me
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